Bridge the MARKET gap ING

Randy StuartBlog

As a B2B and B2C integrated marketer with a proven track record when it comes to successfully creating brand identities and selecting the right communications channels that accelerate growth, I firmly believe every company has a tremendous storytelling opportunity. Communicating a compelling story, both internally and externally, begins by identifying long-term business goals at the enterprise level and then defining … Read More

Communicating Change With Employees

Randy StuartBlog

Managing organizational change requires thoughtful employee communications. But when there’s a disruptive change that involves job loss, truth and trust are essential elements in sustaining a workforce that’s focused on achieving the organization’s overarching business goals, efficiently and safely. Don’t just take my word for it, read author Randy Pennington’s practical guide book Make Change Work: Staying Nimble, Relevant, and Engaged in … Read More