Client & Industry Diversity
Market intelligence combined with disciplined marketing strategies and tactics deliver results for clients.
The Image Factory works with well-established brands and early stage start-ups in consumables, travel, health & beauty, family entertainment, home improvement and hospitality.
CONSUMER BRANDS ENGAGEMENTS
• Handled creative campaign that established brand continuity for Savannah Café & Bakery, and then counseled and implemented a PR campaign for the company’s re-branding efforts due to name change.
• Developed a targeted media relations and blast fax strategy for Europcar – one of the largest car rental companies in the world. The job provided sales support for their North American-based call center whose crosshairs targeted all U.S. outbound travel. The focus drove brand awareness of products and promotions among travel professionals and corporate travel planners. After a two-year implementation plan, he helped increase bookings by an astonishing 60%.
• Advocated the Verizon Wireless brand and coordinated a reputation management campaign to introduce the newly formed company to consumers in the Greater Houston Area. Together with the national “Join In” campaign, we delivered a seamless transition from GTE and gained a sizeable footprint with new wireless customers in the Houston market.
Flowers & Company
Bellies & Babies
ITZ Family, Food & Fun
Pasadena Gold & Jewelry
Shades of Texas
Savannah Cafe & Bakery
Salon Mia Bella
U.S. Food Service