Media relations is a cornerstone of almost all of our clients’ communications programs. We start by diving into quantitative and qualitative media research appropriate to the industry or target audience – keeping clients relevant is what we do, and we pride ourselves on being an authority on industry or consumer trends, latest news trends and editorial cycles, editorial opportunities, third-party partnerships, etc.
Our relationship with the media is built on trust and our proven communication tactics are designed to make a journalist’s job easier; thus, we continue to help clients effectively communicate key messages through the media by conducting client interviews as story sources, news release development and distribution, press conferences, proactive story idea pitches, ghostwritten columns and technical articles on behalf of subject matter experts, and more. Let us develop a comprehensive media relations campaign.
“It is always a risk to speak to the press: they are likely to report what you say.”
Hubert H. Humphrey