A reputation, whether online or off, is a powerful thing. It motivates target audiences and key stakeholders to take action in one direction or another. Maintaining a positive reputation to internal and external audiences could mean the difference between a favorable outcome or complete disaster. Managing one’s reputation is a careful exercise in critical thinking and creative expression – language and actions can be repaired, and form more often than not can rebound.
Businesses. Whether they are clients, prospects, vendors or co-workers, all businesses are vetted online. Our job is to push positive content across various online communications channels and to help the brand gain complete control over the type of content that’s in the public domain. Our forte includes using content marketing to publish authoritative content across company blogs, guest posts and product review websites of industry influencers. Then, reviews are submitted on Google, Bing, Yahoo, Yelp, and other authoritative websites to generate a positive buzz about your business. Monthly metrics monitoring enables you to monitor your campaign and validate the results.
Individuals. The Image Factory has worked with private individuals and business owners to top professional athletes who are household names. We provide clients with what they need to hear not what they want to hear. In addition to sound counsel, we deploy proven field tactics to remove the negative mentions about individuals and activate positive messaging through an inner circle of surrogates. Our public relations react to quickly build lasting campaigns that improve your reputation both online and off. We project your positive image to the right constituents.
“It takes a lifetime to build a reputation and only a few seconds to destroy one.”