I am an executive-level counselor, hands-on professional who currently leads an integrated marketing consulting team that engages in meaningful storytelling, where a results-driven marketing strategy and a calculated tactical blueprint activates the right brand messages and leverages matured communication channels to deliver a cost-effective ROI for clients.
Omni-channel marketer, communicator
Market Research – Qualitative and quantitative research from internal stakeholders and external influencers offers an assessment of market opportunities, consumer attitudes and needs. The process, combined with a SWOT analysis, moves clients from a “we think” to “we know” market-ready, growth-enabled position.
Branding/Messaging – An award-winning market strategist and brand architect; an expert in crafting memorable user experiences. Develops and champions brand standards across client enterprises. Positions key subject matter experts and executives as industry thought leaders.
Inbound Marketing – Develops lead generation content for SEO,blogs, webinars, social media, landing pages, case studies, white papers an email marketing campaigns. As a HubSpot Partner Agency, we implement best practices to leverage content assets along the three stages of the Buyer’s Journey – Awareness, Consideration and Decision.
Website/Landing Page Development – Spearheads the development and management of content-driven, results-oriented websites and landing pages that are guided by user experience.
Corporate Video Production – Producer, director and scriptwriter.
Employee Communications – Develop and deliver branding campaigns for employee relations and other various internal communications initiatives: counseling and managing employee intranets, key message development to stakeholders, internal promotions, human resources, layoffs, etc.
Public Relations – Reputation management through proactive media outreach, special events, crisis communications, monitoring and reacting to negative reviews, etc. A seasoned media relations expert who possesses the ability to effectively work with media for staff-written articles and product reviews or by identifying opportunities to get lead generating bylined articles, case studies and white papers placed in targeted publications and blogs. Award-winning ghostwriter for various clients.
Paid Media – Develop traditional and digital advertising creative (ad retargeting with video embeds) that connects with purchase decisions. Research, plan and schedule trade- and consumer-based media buys.